The first encounter I had with Yogurtland was in California a few months ago. Some friends of ours took us to the location across from the CSU Long Beach campus. It was a weekend night, around 10-ish, and the place was packed. SUPER PACKED. It seemed like an Under-21 club scene.

The line wrapped along the sidewalk, with hoards of college kids and more than a handful of high schoolers, some in line and some just hanging around. Not an open parking space in sight, unless you were up to doing a crazy hike clear across the parking lot and had enough energy to stand in the long line.

I love frozen yogurt – any frozen novelty at that – but my tolerance and patience for boisterous crowds have since dwindled. I can only take so much of status-conscious-gossip-girls saying things like “Omigod, like, is that a real Louie or did you get that from downtown LA?” and amateur rice-rocket-pilots muttering to each other “Dude, check out that car kit on that Honda. Dude, it’s hella tight!” before I start rolling my eyes in disdain… But I digress…

Sure I wanted some yogurt, but I didn’t want it that bad… So we left and headed home… (Oh man… I must be getting old…) Needless to say, it was a busy weekend for us, so we begrudgingly decided that Yogurtland had to wait till the next road trip.

That is… until I found out that Yogurtland was opening up shop here in Las Vegas. From what my friends have been saying, Yogurtland was much better than Pinkberry. I needed to find out myself. I anxiously wanted to see how they measured up to Pinkberry (the froyo shop lucky enough to pop my froyo cherry).

Bottom line – I LOVE YOGURTLAND. LOVE. LOVE. LOVE. More than Pinkberry. Which I like. A little.

During the first week that the Town Square location opened, I visited Yogurtland about 4 times. I purposely spaced out my visits and went and different times for fear of a possible restraining order or job offer. The week after that, I visited twice. And then I just had to restrain myself from going to Yogurtland for fear that the novelty would wear thin and I would stop loving it as much as I do.

Yogurtland reminds me of a Sanrio store, just without the ever cute Hello Kitty mascot. It’s cute. And pink. And bright green. It makes me happy just walking in the place.

Unlike Pinkberry, Yogurtland is a self-serve yogurt place. You pick out the cup size you want – there’s 2 sizes: big and HUGE. Along one wall are the yogurt machines. They have about 15 or so flavors available at a time – most of the flavors rotate, so visit often. LOL.

At the end of the wall is the topping bar, where you can choose as little or as much toppings as you want. They offer the same toppings as Pinkberry, but also offer about 10 other different ones that Pinkberry failed to add to their topping bar – like chocolate syrup, caramel syrup and condensed milk. The price of your personal creation is based, then, on weight. At 30-cents an ounce, you can get a lot of yogurt and toppings for under $5.00. A much better deal than Pinkberry.

The yogurt at Yogurtland is also a lot creamier and not as tart as Pinkberry’s. So much so that at times, you forget that you’re eating yogurt. The strawberry yogurt is my favorite of all the flavors that I’ve tried – so far. It’s creamy and tastes and looks as if real strawberries were put into the mix. My next favorite flavor is the mango yogurt, which I was a bit hesitant to try, but so glad that I did. It’s refreshing, perfect for summer. As far as toppings are concerned, the mochi balls, Cap’n Crunch cereal, Coco Pebbles cereal and condensed milk never fails to impress.

There’s usually a line (and a teeny bopper crowd hanging out in front) at this Yogurtland also. Especially on weekends. But the line moves pretty quick and trust me, it’s well worth the wait.

So if there’s a Yogurtland in your neck of the woods, I highly recommend you stopping by for some really good frozen yogurt. Maybe I’ll bump into you at the one in Town Square. I try to visit at least once every 2 to 3 weeks or so. It’s not so much a staple in my diet like when they first opened. Now, it’s more like a well-deserved treat and a better alternative to Cold Stone Creamery, which is THE DEVIL… disguised as cold, sweet, creamy goodness…

But I like playing with fire, every once in a while… hahaha!

*****

Yogurtland, Town Square

6587 Las Vegas Boulevard South

Las Vegas, Nevada

(702) 822-1000

… more Las Vegas locations coming soon

(visit website)